Digital Marketing Training & Mentoring

Derar Barqawi


It’s not easy to merge both the world of Information Technology and the world of Digital Marketing in a single training course, but at Almond we can do that. We strongly believe that a superstar Digital Marketer should be technical.

Meet Derar »

Digital marketing training for companies & organizations who want to:

drive quality traffic, convert more sales, create loyal customers and dominate digital.

Training Description

Almond’s digital marketing training will help you get access to insider knowledge, tactics, action items you can take to enhance your website’s performance, increase your online visibility, get answer for all your questions and provide you with ways to get more from the web.

Who should attend?

Almond’s digital marketing training course is perfect for individuals with minimum practical knowledge of SEO and digital marketing planning to develop their knowledge of the channel, or possibly anyone who deals with internet marketing campaigns and looks for much better results from their communications.

How will I benefit?

Upon completion of this training, you will definitely be in a position to:

  • Significantly develop your SEO projects and digital marketing results
  • Improve your digital marketing strategy, work with testing practices as well as measure ROI
  • Make sure that your digital marketing strategies reach their target market
  • Identify and stay away from costly digital marketing mistakes

Think it over

Think it over!

“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”

Got it!

Digital Marketing Content

Search Engine Optimization (SEO)

  • Introduction to SEO
  • On-Page optimization
  • Off-Page optimization
  • SEO audits
  • Content strategy
  • SEO strategy
  • More...

Social Media Marketing (SMM)

  • Introduction to social media
  • Planning
  • Blogging
  • Twitter, Google+, LinkedIn, Instagram and Facebook
  • Measuring and monitoring
  • Strategy
  • More...

Google AdWords

  • Introduction to Google AdWords
  • AdWords Settings
  • Understanding keywords
  • Ad Text
  • Tools and techniques
  • Maximizing CTR
  • Analytics and conversions
  • More...

Google Analytics

  • Introduction to Google Analytics
  • Administrative interface
  • Reports interface
  • What do you want to track
  • Tracking goals and events
  • Monitoring change
  • Experimentation and tracking
  • More...


  • Domains and hosts
  • Installing WordPress on you own server
  • Configuring WordPress
  • Organizing content
  • Creating and managing content
  • Finding and using Plugins
  • All about themes
  • More...

HTML5 and CSS3

  • Introduction to HTML5 and CSS3
  • New additions in HTML5
  • What’s new in CSS3
  • Transitions, transforms, and animation
  • Introduction to JavaScript
  • Using JavaScript
  • Introduction to jQuery
  • More...

Email Marketing

  • Introduction to email marketing
  • Before the inbox
  • Starting the dialogue
  • In the inbox
  • Designing your email
  • Real-word best practices
  • Advanced methods
  • Email marketing tools
  • More...

Affiliate Marketing

  • Introduction to affiliate marketing
  • Know your audience
  • Maximizing effects from your efforts
  • Connections and communication
  • Legal and ethical considerations
  • More...

Online Reputation Management

  • Introduction to ORM
  • Establish a foundation: How to establish a social media company policy
  • Listen
  • Respond
  • Engage
  • More...

Customer Service Excellence

  • Fundamentals of service standards
  • Understanding service standards
  • Creating effective standards
  • Implementing standards
  • Monitoring service standards
  • More...

Customer Relationship Management

  • Introduction to CRM
  • CRM Role
  • Managing your customer needs & expectations
  • Communication
  • More...

Online Lead Generation

  • Types of online lead generations
  • Optimizing landing pages
  • Understanding customers personality types
  • Writing for the web and conversion
  • More...

Conversion Rate Optimization

  • The Psychology of Conversion Rate Optimization
  • Friction – minimizing customer effort
  • Anxiety – minimized perceived risk
  • A/B split-testing
  • More...

Content Marketing

  • Introduction to content marketing
  • SEO for content
  • Writing content
  • Guest blogging
  • Analyzing your existing blog(s)
  • Content strategy brainstorm
  • Writing practice
  • Action plan
  • More...
Download Almond Digital Marketing Training Course Topics

On-site Company Training & Mentoring

On-site company training sessions are ideal to get an entire team ramped up together!

Want a custom digital marketing training plans for your business? A training specialist from Almond can work with you and your company to determine how best to address your training needs.


Individual Training Partners

The Executive Business Company (EBC) in cooperating with Princess Sumaya University for Technology (PSUT) has chosen to be the exclusive training partner of Almond Solutions in managing and providing the following Diplomas:

  • The Professional Diploma in Digital Marketing
  • The Professional Diploma in Social Media Marketing
  • The professional Diploma in E-Commerce
EBC & PSUT Jordan

Diplomas are certified by Princess Sumaya University for Technology and accredited by the Ministry of Higher Education & Scientific Education of Jordan.

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