PPC Management



Basically, Pay-Per-Click (PPC) campaign may sound easy. Just bid higher than the competition and gain a top position on Google besides other primary search engines. Right? Reconsider that thought. While PPC campaign can certainly be an effective advertising tool, with a bit of mismanagement your PPC campaign may go downhill quickly. When you bid on the inappropriate keywords or even target the wrong people, you will find yourself investing a lot of money without any noticeable return.

The Solution?

Effective PPC advertising campaign management, courtesy of the Raleigh SEM experts at Almond. We’ll help you choose keywords that are going to attract the most visitors for the minimal rate. We’ll monitor and customize your PPC campaign for ideal performance. We’ll utilize actual data to show a significant return on investment.


PPC Management

PPC Management Process



Company Objective

Phase 1: Company Objective

We’ll review your business, website, and competitors in an effort to provide clear details to be considered throughout all other phases of the PPC campaign.


Keyword Research

Phase 2: Keyword Research

We'll review, research, analyze and select the best keywords to target to drive qualified traffic from Google search engine to your website.


Google Ad Extensions

Phase 3: Ad Extensions

A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links. Ad extensions are particularly an important part of the PPC campaign.


PPC Optimization

Phase 4: Optimization

Ongoing optimization will certainly enhance the PPC campaign to push the process limitations. Regular attention is definitely the key; A slightly higher CTR in Ad group, a slightly lower CPC on keyword – it all helps to make a big improvement overall.


PPC Implementation

Phase 5: Implementation

We’ll implement your PPC campaign to deliver that strategy by improving your available campaigns, or creating a completely new account.


SEO Analysis and Reporting

Analysis & Reporting

We'll give you regular details which include analysis of campaign performance, as well as plan tracking and adjust work plan based on results.





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