Search Engine Optimization
Search engine optimization
(SEO) is the science of increasing traffic to your website by improving the internal
and external factors influencing ranking in search results. It is a
major part of Internet marketing.
Before beginning the SEO project, it is important to understand the process involved
in an effective SEO campaign. Here are the key steps in our process:
Keyword Research
We'll review the
site structure and search engine rankings for both your website
(if any) and those of your competitors. This helps define your 'Before' and 'After'
benchmarks for search engine optimization.
Page Optimization
The page optimization tactics include:
- Page Titles.
- Site's Navigation System.
- Targeted Keyword Phrases.
- Site Map.
- ALT and META Data.
- Clean up the Code.
Content Development
The search engines love text; high volume, high-quality content related to your
business will serve you in a couple of important ways.
Link Building
Boosting Page Rank is the next priority for your optimized site. When all other
factors are equal, Search Engines will always favor the page with a higher Page
Rank.
Page Rank is essentially 'link popularity.' It's a reflection of how many other
websites contain links pointed at your site. You may also hear these called 'inbound
links' or 'non-reciprocal links.'
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