Artificial Intelligence in Website Design and Development

Artificial Intelligence

Nowadays, website development is growing rapidly with a focus on improving user experience. That means, the websites with improved user interface and experience will win a high conversion rate, and to achieve that you definitely need to implement the artificial Intelligence in website development. Let’s discover the artificial Intelligence parts that can be implemented in website development.

Artificial Intelligence is an area of computer science (technology industry) that aims to create intelligent machines. Some of the artificial intelligence activities are designed to include:

  • Speech recognition
  • Learning
  • Planning
  • Problem solving

Here are the parts of artificial intelligence where you can implement in website development:

Dynamic Website Content & User Experience

Dynamic website content refers to changing the content according to visitor behavior, preferences and interests. Dynamic content is generated at the moment a user visits the web page, and it’s a good practice for the user experience.

For example, if you have an ecommerce website that sells mobile accessories and want to optimize visitor’s engagement, you can start with dynamic content. Let’s say a specific user visited your website for the first time and started to search for a cover for his Samsung mobile. Now, the intelligent machines should take action against this user and begin to recognize, learn and plan. In the next visits, the content of your website can be changed to match this user needs and interests. This implementation is not easy, but when handled correctly, your website will become a profit center for your business.

Chatbot

Today, the number of users who are using the messaging applications like Facebook messenger, Skype and WhatsApp is growing rapidly. A lot of them are using these messaging applications for a business communications and being active and available to answer their inquiries requires you to hire dedicated and well-trained persons. But, you can save time and money when you automate this task and let the intelligent machines do that on behalf of you. In this case, you need to go with Chatbot.

Chatbot

Chatbot is a computer program designed to simulate conversation with human users over the web. According to a research, in 2020, more than 85% of customer interactions will be handled without a human. So, it’s time for the smart website owners to consider this technology in their strategy.

Also, chatbot is not limited to automate customer support only, and you can use it for other business tasks. For example, you can use chatbot to collect information about users, organize meeting, and reduce overhead costs.

Chatbot can be divided into two types as the following:

Simple Chatbot: In this type, the developer should define keywords to enable chatbot to understand the command. For example, if the user asked a question and the system cannot understand, the robot will answer “Sorry, I did not understand”.

Smart Chatbot: Here, the chatbot should be completely relied on the artificial intelligence. With the smart chotbot, the communication will be more effective in a way that will make the user think he interact with a human agent.

Conclusion

Deploying artificial intelligence in website development is not without challenges. Personally, I’m really preparing for this kind of challenges, because we believe that the big results require us to dive in these challenges.

If you have any addition, please feel free to comment on this post – link builders are not accepted.

Published by

Derar Barqawi

A highly efficient, innovative and methodical IT & digital marketing manager with extensive experience of supporting IT and marketing departments by reviewing, developing, and defining their overall digital marketing strategy.

4 thoughts on “Artificial Intelligence in Website Design and Development”

  1. A website is very much essential for a business to show its digital presence. That’s why, it is necessary
    for a business to have a complete Website Design which can showcase a business digitally in order to get new customers digitally.

  2. The best solution for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and lift its sales.

  3. Hi Derar Barqawi, Nice blog post. Thanks for writing and sharing about artificial intelligence in a website design and development.

  4. Website is very important for a business to show its digital presence, so it is necessary for a any type of business to get new customers digitally. This is very good information to whom, who grow in digitally. thank you!!!!

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