If your website is struggling with conversion and you read about some websites with awe-inspiring conversion rates, how do you feel? You may feel intimidated and keep questioning yourself why you are not as successful as your competitors.
Well, high-converting website design actually takes some decisions and makes some things differently from others. That is responsible for the difference in their conversion rates and that of other low-conversion websites.
If you want a transformation in your conversion, pay close attention to what these high-converting websites do differently.
- They highlight their values: The first place that visitors visit on your website is the landing page or homepage. The content of your homepage will determine whether your readers will proceed or move to the next website. To increase your conversion, let your landing page contain catchy information that will win the attention of your readers. Let it contain the benefits of transacting business with you or purchasing your product. You can include some irresistible offers such as free shipping or money back guarantee. Such offers will convince a great number of your readers to patronize you. Gradually, your conversion rate will increase.
- They put their calls-to-actions to the test: Successful website owners test their calls-to-actions to determine their efficiency. This helps them to find out which call-to-action will lead to more conversion and which one won’t. For instance, Mozialla increased their conversion by tweaking their call-to-action. They found out that their latest call-to-action, “Download Now-Free” led to more download than their previous call-to-action, “Try Firefox 3.” In the latter call-to-action, a visitor may ignore the message due to some hidden values. It is difficult for the reader to know whether he or she will pay for trying the product. However, the message is clear in the former: downloading the software comes at no cost to the user. That led to the increases conversion rate.
This goes to show that they just don’t write calls-to-actions and leave them to perform miracles. They test different ones to pick the best-performing out of the different options they have. That way, their conversion will increase.
- They test their headlines too: Apart from testing the efficacy of their calls-to-actions, websites with high conversions also test their headlines to determine the most effective. They take this precaution because your headline may determine the success or failure of your campaign. As I pointed out before, your visitors will view your homepage before anywhere else. A good and appealing headline will keep them to your website and may move them to take action. Such an impression will remain evergreen in their memories and they will be ready to come back again. Therefore, imitate these websites by testing different headlines before using the one with the best potential for conversion. Learn to be creative with your headlines. Let it contain a pointer to the benefits they will gain from conduction business with you.
- They use short forms: Your readers may have to sign up before enjoying your services. This requires that you give them a form to fill. While the temptation to ask for a huge volume of information may be high, websites that convert well don’t engage in such. They use short forms to collect simple information. This is practical considering the tendency of some people to ignore long forms as they find it irritating. On the other hand, since short forms require about two or three information and less time consuming, people will find it convenient to sign up. That also helps in boosting conversion.
These are some simple tricks that high-converting websites have been using for years. If you have any conventional idea that is not yielding any result, it is hightime you implemented these practical tips.