If you are not familiar with the term, one-page design refers to a website with a single page. In such website, the entire content of the website is displayed on a single page.
Without a menu for navigating around the website, you need to scroll down the page to have access to other pieces of information that are not visible on the page. In recent years, more designers are considering a complete shift to this type of page. Before you shift to this design, it is advisable to consider its pros and cons that are highlighted here.
The pros of one-page websites
Let’s first consider the positive side of the practice, the pros. They are:
- High user engagement: Websites are designed to improve user engagement. They are there to give users what they want even when you cannot be available. Therefore, it is to the credit of one-page websites that they offer the simplicity of design that improves user engagement. Navigating through the website requires no special skills because everybody can do that easily.
- They are responsive: This website types are also responsive. Your users can easily view your website with a compelling user experience regardless of the device they used to view the site. This eliminates unnecessary worries over the challenges of dealing with different devices.
- Higher conversion rates: Without underrating the importance of good design and user experience, nothing matters to you as a businessman than conversions rates. No matter what you decide to do, email building, selling products or services, promoting something, or generating more leads, one-page websites can convert better than multiple-page websites. It eliminates some hindrances to high conversion in other designs such as slow loading after clicking a tab, the inability of the user to quickly find what he or she wants which may lead to abandoning the website, and other related hitches. Time efficient: Designing a single-page website takes less time and money than developing a multi-page website. That also leads to a reduction in development cost for the website owner. This is a big bonus for new business people who are on shoestrings.
All the pros of one-page design cannot be discussed here. There are tons of them and they are behind the increasing popularity of this design concept.
The cons of one-page design
The long list of the pros of this practice notwithstanding, it also has some cons. These are:
- Search Engine Optimization (SEO): One-page design is not SEO friendly. You need much content to rank high on search engines according to the algorithm for Search Engine Optimization. A single-page design deprives you of that. With all your contents merged up into a page, it is very difficult to use all the important keywords that will improve your ranking.
- Social sharing difficulty: While you can conveniently share the page on social networks, sharing a specific content is impossible. Since different contents may appeal to a wide range of people, it is difficult to share contents according to the needs of your readers. If you share a page, all the contents will be shared, whether your readers need some of it or not.
- It confuses visitors: Sometimes, a reader may be directed to a specific content from a search engine or other source. Rather than be taken to the specific information as possible with multi-page websites, the user will be taking to the top of the website. To access the specific content, the user has no alternative but to scroll through the length of the website. That may be confusing.
Since you are not familiar with the pros and cons of one-page design, it is now your exclusive right to make your decision. Consider what will work fine for you and stick to it.