Oracle is committed to enhancing its performance and ensuring that it is the fair market share by moving aggressively towards the cloud. Oracles describes its overall cloud strategy as to make sure that they offer the customers full-stack cloud. The issue that most users face while working cloud-based technologies is that they need to use different components from various sources to actualize their requirement, which in turn leads to more expense, risk, and mistakes. That is where Oracles decides to make a difference.
Completeness as the baseline strategy
As mentioned in the headline, completeness is the primary strategy of Oracle by offering a range of choices to the customers. The company is adamant about paying full attention to offering the existing customers more ease and flexibility by ensuring technological assistance to each subsequent generation to be more efficient and effective in the use of information technology to manage things.
Minimal effort, minimal expense, and minimal time from the mainframe to each client server is the motto of the company. The users need not have to rewrite everything, but instead, they can take the existing Oracle application and easily move it over the to client service internet onto the cloud.
India as a target market
There are two ways in which Oracle identifies India as a stupendous target market for them:
- The very first customer for Oracle Cloud Machine was from India. Oracle is doing fairly in India for a while, and there is also a vibrancy of startup businesses in the country.
- Mobile technology is steadily growing, which creates a significant market opportunity for Oracle. Oracle plans to invest in India in terms of RemoteDBA and cloud software.
It is interesting to hear what Andrew Sutherland, who is the Senior VP of Technology & Systems, EMEA & APAC, Oracle, have to say about the company’s Indian strategy.
Mr. Sutherland comments that “we do see a substantial amount of large enterprises in demand of our services, and it is quite similar to how we do business anywhere else in the globe, but the unique things which we see in India are the demand for such services from the startups in India.” Explaining enthusiastically about the startup vibrancy in this region, he also quoted an instance to prove it as below.
“I had been to a CIO event lately in India, and more than about three-quarters of the delegates were from younger companies. I was roaming around the place to communicate with many of them to find out about their interest and knowledge in the cloud, and their plans for the digital business.” “There were many interesting answers like the one which I can instantly recall.”
“One of the young leaders was from a light bulb manufacturing firm. My assumption was that he is going to ask about the typical customer experience or enhancing supply chain management, but what he said was a grand thing.” “He said we are planning to offer lighting-as-a-service. Each bulk we install will have an individual IP, and we may provide lighting-as-a-service to hotels or football stadiums to manage the full lighting in their premises. We may monitor each bulb, dim and brighten the light according to the need of the situation and available electricity at the time, and based on the human movements in the room. If a bulb fuses, we will instantly get it replaced. All these at a personalized cost to us as the provider.”
More plans from Oracle about their custom-cut services to the Indian market are yet to be unveiled, but it is for sure that the company has a fair understanding of the demands and diversity of the Indian industry here and is all set to deliver the best.