If you want to generate leads through website, you have two choices: High targeted traffic with low conversion or low targeted traffic with high conversion. The first choice requires you to invest more money while the second choice requires you to invest more efforts.
Driving a high volume of targeted traffic to your website using organic methods such as SEO and social media marketing is a big challenge compared to paid methods like SEM and social media advertising. That means, the more money you invest, the more traffic you will get.
So, optimizing your website conversion is the best choice to go with, and Google Optimize is one of the most popular tool that can help you achieve that.
What is Google Optimize?
Google Optimize is a platform for website testing and experimentation. There are two versions of Google Optimize: The free platform and Optimize 360. The second one is a premium testing and personalization platform for the enterprise that is part of the Google Analytics 360 Suite.
Benefits of Testing
Testing your website is important to know what works and what doesn’t work, and this includes, website design, layouts and content. Instead of relying on opinion to determine what design and content elements that work and doesn’t work, you can run an experiment that test these elements with your website’s visitors and get results that are easy to read and understand. For example, if you have a web page that contain a blue call-to-action button, you can create two or more variants of this web page with different call-to-action colors in order to determine the CTA color that win the engagement.
With Google Optimize, you can run different types of experiments as below:
A/B Tests (A/B/n Tests): It is the process of using two or more variants of the same web page. Variant A represents the original version of the web page while variant B contains at least one modified element of the same original web page.
Redirect Tests: It is a type of A/B test where you can compare two separate web pages (URLs) against each other. For example, you can create a redirect test that compares two versions of a web page in order to determine which version that win the engagement.
Multivariate Tests: It is the process of testing multiple elements of the web page to determine which combination of elements performs well against your website visitors.
How to Use Google Optimize?
To use Google optimize you need to create an account and then setup your container. Once done, follow the steps below:
- Create experiment by determining the URL of the web page and the experiment type. In this article I’ll go with A/B testing.
- Create variant of the original web page. Once done, click the new variant row to make changes in the editor. In my example, I’ll change the element “Design your website with us and get a FREE hosting & domain for 1 year.” To be “Design your website with us and get a FREE search engine optimization.”
- Configure your experiment objective. You need to integrate your Google Analytics account in order to be able to select your objective.
- Start the experiment.
Making a test for your website elements is important to determine what element(s) that perform well and allow you to generate leads for your business. On the web, you can find a lot of tools that can help you achieve that, but Google Optimize is the best – This is my opinion.