For your client to derive satisfaction from your website and trust it implicitly, you can’t ignore the important role that color plays. Researches show that color can communicate with your user and can have a significant influence on how they perceive your website.
Therefore, when your audience is exposed to a particular color, their emotions may be influenced and that may lead to a different interaction and reactions to the website.
Although several attempts have been made to establish a connection between consumers and some colors, those attempts have been futile. The result of those researches was able to identify personal experience as the determinant in someone’s reaction to a specific color on a website. This eliminates the tendency to generalize the impact of colors on consumers.
Nevertheless, it can be argued that some colors seem to appeal to people in some situations which increase the perception of such colors as more appropriate in certain situations than others. The reason behind such conclusion is the existence of a cognitive association between people and some colors. We react to some colors as a result of what we associate with such colors. Here are some examples to buttress that fact:
- It has been scientifically proven that the female gender has an affinity for some colors such as purple, blue, and green than orange, grey, and brown. You can capitalize on this knowledge when designing your website. If you want to target women, your website should focus on their preferred colors. On the other hand, you should use some colors such as orange, grey and brown if you want to target men. That will provide the best result in each case than doing the opposite.
- The online world considers blue as a good color that cuts across all genders and ages. Some people associate blue with peace, loyalty, trust, and order. The color is also associated with serenity and calmness. Therefore, you can use that color in some areas of your website and you will see the tremendous effect of such decision.
- White color is another color that is acceptable by all and sundry. Although the categorization of white as a color is still hotly debated by color theorists, the fact remains that it is a popular color among people. Regardless of what your website is all about, you can use white color to speak to your audience effectively. If you are in doubt about the allure of white color, take a good look at Google. The search engine is all white and is loved by billions of users across the globe.
- When dealing with call-to-actions, bright colors get the nod. For a call-to-action to have the desired result on your consumers, it must be visible and catchy. This makes primary colors such as orange, red, green and some secondary colors such as yellow the best colors when creating it. Don’t be tempted to use some subtle colors such as brown, black, dark gray, and purple for creating call-to-actions. They usually result in low conversion because they don’t boast of the same appeal and charisma of primary colors. While people are easily attracted to bright colors, the same cannot be said of these colors. It is a complete waste of time and resources to use such subtle colors for such purpose.
While you may not have been paying attention to your website color, this article should have you reconsider your stance on what color you should use for your website. From the examples, you can arrive at the right decision and use the appropriate colors for your website. That may be the turning point in the conversion rate of your website.