News & Updates

Responsive Search Ads Will Be The Only Search Ad Type

September 01, 2021 02:14:38 PM

Responsive Search Ads

Starting June 30, 2022, responsive search ads will be the only search ad type that can be served and created on Google Ads' standard search campaigns.

The way users search in Google is continually changing. Google research shows that 15% of searches that occur every day are new, and Google didn't see them before.

Why is Google shifting to responsive search ads?

As Google research shows a good percentage (15%) for the new search queries, it's more important to serve these queries to make it easier for users to get what they are searching for and connect them with businesses through relevant and helpful campaigns. Simply, it's a win-win relationship between users and advertisers.

Moreover, automation plays an important role when it comes to saving time. With automation, advertisers can work smart, not hard. How? Automation combines creativity with the power of machine learning to serve better and show more relevant ads to more users. In this area, advertisers can add the appropriate headings and descriptions, and machine learning then handles the best to serve searchers by showing more relevant ads.

Final words

I personally believe that the responsive search ad is a powerful technique compared to the standard search campaign. Google research shows that advertisers can expect an average of 7% more conversions at a similar cost per conversion.

To learn more about how to show the right message with responsive search ads, what's happening to expanded text ads? and set up your responsive search ads for success, visit this link.

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