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Why Internal Linking is Important for SEO

March 10, 2022 12:15:36 PM

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Internal linking that extends beyond site breadcrumb navigation is one of the "largest things" a publisher can do to tell Google what content is the most significant, according to Google's John Mueller, who responded to an inquiry about it.

Internal navigation allows site users to quickly move across a website, switching back and forth between categories and subcategories to discover interesting content to read.

This is the question:

"Is internal linking still crucial for SEO if you have structured data for breadcrumbs set up?"

The following is John Mueller's response:

"Without a doubt.

Internal linking is quite important for SEO in this case.

I believe that directing Google and visitors to the pages you think are significant is one of the most important things you can do on a website.

And it's entirely up to you to decide what's important.

You can choose to make things significant where you earn the most money, where you're the strongest rival, or even where you're the weakest competitor.

Internal linking allows you to concentrate on specific pathways and sections of your website.

And that isn't something that organized data can replace.

So, simply though a page contains structured data, I wouldn't consider it a replacement for standard internal linking.

Even if you include URLs in the structured data, we don't use them the same way we would conventional internal links on a page.

So, hreflang annotations do not replace links between country versions, and breadcrumb annotations do not replace links between page levels.

Normal HTML links should be used to connect the various sections of your website.

And, ideally, you shouldn't simply have a basic set of links; instead, you should think about it strategically and consider what you care about the most and how you can emphasize that with your internal linking."

The Seven Commandments of Internal Linking for Top-Notch SEO

  1. Create lots of content.
  2. Use anchor text.
  3. Link deep.
  4. Use links that are natural for the reader.
  5. Use relevant links.
  6. Use follow links.
  7. Use a reasonable number of internal links.

Here is the video:

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