News & Updates
Infinite Scroll Causes Issues with Google Indexing
April 21, 2020 03:19:40 PM
Implementing infinite scroll on a web page is not recommended and will result to cause issues with Google indexing. This issue was also addressed by Google’s Martin Splitt during a technical SEO virtual conference, held on April 14, 2020. Each issue addressed by Splitt is based on a real case he debugged in the past.
During the virtual conference, Splitt walked people through a series of tests in order to discover if the website is using infinite scrolling.
Why you need to avoid using infinite scroll?
Loading additional content on a web page that use infinite scroll requires visitors to scroll to the bottom of the screen, but Googlebot doesn’t scroll. That’s the problem. In short, Google crawl what is immediately visible.
Here are the alternatives of using infinite scroll?
- Use paginated loading data.
Here is the full video presentation:
Most Recent News & Updates
Extending Time Frame for Mobile-First Indexing
Over 25% of Searchers Click on the First Organic Result
Google Ads Mobile App is Now Supporting Manager Accounts
Google Shopping Ads are Free in Main Search Results
Google Adds Four New Attributes to Google My Business Listing in Search Results
What John Mueller Says About Internal Anchor Text and the Visible Effect in Search
Google Adds New Features to Smart Campaigns
New Data for Recipe Structured Data in Google Search Console
Cumulative Layout Shift is Becoming a Google Ranking Factor
Spotting and Stopping the Spammers on Google Search
All-in-one Digital Marketing Tools
1 Complete workflow for any SEO professional.
2 Market insights and competitors’ strategies overview.
3 Create content that drives excellent marketing results.
4 Improve the results of your PPC efforts.
5 Build your most effective social media strategy.
Join > 5,000,000 SEMrush usersStart Now »