News & Updates

Custom Affinity and Custom Intent are Now into Custom Audiences

September 16, 2020 09:30:36 AM

Google has combined the custom affinity and custom intent audiences to be within the custom audience as appear in the image below.

Custom Affinity and Custom Intent

Previously, the custom affinity and custom intent can be managed via the “Audiences” menu - under the affinity and in-market sections.

Custom affinity vs custom intent

With custom affinity audiences, the advertisers can create a list of targeted users who are interested in their products or services. Here, I can say you are targeting users with a long-term interest. Whereas, with custom intent audiences, the advertisers can create a list of targeted users who are in the market and ready to purchase their products or services.

Helpful articles:

About audience targeting

How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads

3 Killer Strategies for Custom Affinity Audience Campaigns

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

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