News & Updates

Page Experience Update Delayed to Mid-June 2021

April 21, 2021 01:06:03 PM

Page Experience Update

We all know that the page experience update will go live on Google Search in May 2021. Google announced this update last November to help site owners improve their site's page experience and be ready for the launch on the scheduled date.

On April 19, 2021, Google announced that it would begin to use the page experience as part of Google's ranking in mid-June 2021. Moreover, Google stated that the page experience would play a full role in Google Search ranking until the end of August 2021.

What will be included in the update?

There are three Core Web Vitals metrics that Google uses to encourage site owners to keep track of and improve in order to serve a better user experience. It's already been confirmed that these metrics will become a Google Search ranking factor. They are:

  • Largest Contentful Paint (LCP): This metric tracks loading speed.
  • Cumulative Layout Shift (CLS): This metric tracks visual stability on the web page.
  • First Input Delay (FID): This metric tracks the time it takes before someone engages with the web page.

What are the impacts of Core Web Vitals?

Each Core Web Vital metric covers a different aspect of user experience and is impacted by various factors.

LCP is hurt by:

  • Slow server response time
  • Java and CSS that blocks rendering
  • Slow loading resources
  • Client-side rendering

FID is hurt by:

  • Long tasks
  • Long JavaScript execution time
  • Large JavaScript bundles
  • Render-blocking JavaScript

CLS is hurt by:

  • Ads causing any change in page layout
  • Cookie banners/notices
  • Images without dimensions
  • Dynamically injected content
  • Embeds and iframes without dimensions
  • Web fonts causing FOIT/FOUT

Source: Google Search Central Blog

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