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Does URL Length Matter for SEO

October 31, 2021 01:30:43 PM

Does URL Length Matter for SEO

The effect of URL length on SEO is the topic of discussion in the most recent part of the AskGooglebot video series on YouTube.

The question:

"Are shorter URLs more effective than long URLs, or is this just another SEO myth?"

John Mueller responded as follows:

"The straightforward answer is no. It makes no difference how long the URL is. We use URLs as identifiers, regardless of their length. Personally, I try to keep them around 1,000 characters, but that's purely for the sake of simpler monitoring. It also doesn't matter how many slashes are in there."

Here is the video:

How to optimize your URL structure for search engine optimization?

There are many techniques to make your URLs more SEO-friendly. Keeping the big picture of your website in mind is usually the best method to build out good URLs. Your future URLs will be influenced by the arrangement of your site's folders and categories.

1. Create categories based on what people are looking for

Your website URLs should be named with your keywords in mind to make them more appealing to searchers. This entails asking yourself key questions regarding your website's main categories. It would help if you asked yourself the following questions when judging your categories:

  • Are they directly related to the products/services offered by our company?
  • Do they have anything to do with popular searches?
  • What search terms do consumers use to find our competitor's services?

You may structure your categories and URLs to target popular search phrases if you know how people search for your services.

2. Keep things straightforward

The simpler the URL, the better. This begins with simple categories and progresses to your site's deeper pages. Simple is generally synonymous with short because shorter URLs are easier to read and maybe less confusing. If you can read the URL aloud, it's probably easy enough for outsiders to read and grasp quickly.

According to Brian Dean and John Lincoln, SEO-friendly URLs should contain 1-2 target keywords and 1-2 folders. Anything extra is likely to be confusing or difficult to read. As a result, wherever possible, construct folders with descriptive names and try to avoid "dynamic URLs" or URLs with long strings of numbers at the end.

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