News & Updates

BERT: A New Way for Google Search

December 10, 2019 09:06:38 AM

Google is now rolling out BERT algorithm to over 70 languages worldwide. Google BERT is initially launched in October for US English. BERT stands for Bidirectional Encoder Representations from Transformers, and it’s a Google algorithm. BERT is related to natural language processing (NLP) and it’s responsible to analyze search queries, not web pages.

Google is applying BERT algorithm as a new way for search and to make it better for users worldwide. With BERT algorithm, Google can take learnings from one language and apply them to others. This helps Google to return relevant results to searchers.

Google BERT

Helpful Links:

Understanding searches better than ever before

Google BERT: A better understanding of complex queries

The Top 7 Things You Must Know About Google’s BERT Update

BERT is now part of Google Search, so let’s understand how it reasons

All-in-one Digital Marketing Tools

1 Complete workflow for any SEO professional.

2 Market insights and competitors’ strategies overview.

3 Create content that drives excellent marketing results.

4 Improve the results of your PPC efforts.

5 Build your most effective social media strategy.

Join > 5,000,000 SEMrush users

Start Now »