News & Updates

Use Maximize Conversions & Value with Portfolio Bid Strategies

March 14, 2020 10:54:41 AM

Google announced that the Google Ads advertisers can now use maximize conversions and maximize conversion value with portfolio bid strategies.

What is maximize conversion?

Maximize conversion is one of the Google Ads bid strategies and helps advertisers to get the most conversions while spending the budget. With maximize conversion, Google uses advanced machine learning to effectively improve bids.

What is maximize conversion value?

Maximize conversion value is the value that can be set by advertisers for the conversion actions. Here, Google uses historical campaign data and the searcher’s contextual signals to determine the “optimal CPC bid” at auction time.

What is a portfolio bid strategy?

A portfolio bid strategy is an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. It helps advertisers to optimize performance across multiple campaigns.

Portfolio Bid Strategies

Helpful links:

The Pros & Cons of Every Automated Bidding Strategy in Google

Google Ads Bidding Strategies: The Ultimate Guide

There is no reason to manage bids manually

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters

Create a portfolio bid strategy

Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

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