News & Updates
Parallel Tracking for Video Campaigns
March 14, 2020 05:31:15 PM
Google extended the deadline of adopting the parallel tracking for video campaigns to June 15, 2020. This extension is because Google wants to give more extra time for Google Ads users to make the transition.
Google said if the advertiser already completed the work needed for adopting the parallel tracking, he is welcome to finish the process and opt-in.
Google will keep monitoring the situation and will make adjustment for the date if necessary.
What is parallel tracking?
Parallel tracking is an alternative method to Google’s traditional click tracking. Parallel tracking helps speed the page load time by running third-party trackers in the background instead of user’s redirection, and this will lead to increase conversions for the Google Ads advertisers.
Most Recent News & Updates
Extending Time Frame for Mobile-First Indexing
Over 25% of Searchers Click on the First Organic Result
Google Ads Mobile App is Now Supporting Manager Accounts
Google Shopping Ads are Free in Main Search Results
Google Adds Four New Attributes to Google My Business Listing in Search Results
What John Mueller Says About Internal Anchor Text and the Visible Effect in Search
Google Adds New Features to Smart Campaigns
New Data for Recipe Structured Data in Google Search Console
Cumulative Layout Shift is Becoming a Google Ranking Factor
Spotting and Stopping the Spammers on Google Search
All-in-one Digital Marketing Tools
1 Complete workflow for any SEO professional.
2 Market insights and competitors’ strategies overview.
3 Create content that drives excellent marketing results.
4 Improve the results of your PPC efforts.
5 Build your most effective social media strategy.
Join > 5,000,000 SEMrush usersStart Now »