News & Updates

Advertisers Can Now See the Estimated List Sizes of Similar Audiences

December 22, 2020 10:42:45 PM

Estimated List Sizes of Their Similar Audiences

Google has launched a new feature on Google Ads where the advertisers can now get an estimated list size of their similar audiences. Similar audiences are a good option for advertisers to find new customers by expanding the reach of their remarketing and customer match lists.

Previously, the advertisers were only able to get the estimated list sizes of similar audiences when adding them to their campaigns.

Advertisers can now get the estimated list sizes of similar audiences directly through audience manager in Google Ads.

The estimated list sizes are now available for Google search audience with more than 20,000 users, and for YouTube audience with more than 5,000 users.

Source: Google Ads Help

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