What Is Youth Marketing
Originally published: August 21, 2021 12:25:27 PM, updated: November 19, 2022 12:00:00 AM
It is evident that young people have different consumption habits than adults and older people. They have their own unique clothing styles, needs, and product choices. In addition, the platforms they use and the trends they follow also differ from adults. E.g., There is a gap between the style of clothing followed by a teenager in high school and his mother's style. This being the case, the advertising content and strategies prepared for young people are very different from those designed for adults.
The world of marketing and advertising defines individuals between the ages of 11 and 32 as young. They divide people in this age range into three sections as 11 – 17, 18 – 24, and 25 – 32 years old. We also pay attention to these age ranges when analyzing the target audience, which is a great method to create the right advertising campaign. We don't think you want to show the same ad to your 40-year-old potential customer and your 17-year-old potential customer.
What Is Youth Marketing
Youth marketing is marketing and promotional activities for young individuals between the ages of 11 and 32. To customize it, they are ads grouped for high school students aged 11-17, university students aged 18-24, and young adults aged 25-32.
Young people, in particular, are valuable consumers as companies see them as the consumer group that shapes the purchasing behavior of their families and friends. In addition to being consumers, they can influence the car their family chooses to buy, the vacation they plan to go on or their friends' clothes.
Youth marketing strategies can be implemented through television advertising, magazine advertising, or digital advertising. Common youth marketing strategies include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school and college programs, product sampling, and influencer marketing.
In recent years, the increase in the use of social media, especially by young people, has led companies to digital marketing channels. Young people who use social media actively expect to receive information from their brand accounts, interact and have fun.
5 Tips for Creating a Youth Marketing Campaign
Use Student Media: Many student societies at the university announce the activities they do or will do to other students through many channels they use. These channels can be social media accounts, magazines, radio stations. Collaborating with student societies will be an effective youth marketing method for you. Even sponsoring the student societies' activities, competitions, and projects will help them establish an emotional bond with you and get to know your brand.
Support a Purpose: You should identify which ideas or organizations young people care about. Learning their values can be helpful in your new advertising strategies. An advertisement emphasizing the concepts they value or the cooperation you will make with the organizations they are interested in will bring you closer to the young people and keep you in their minds.
Take Quick Steps: Teenagers generally have short attention spans. If you want your brand promotion to be effective, you should prepare ads with entertaining messages to attract their attention and keep the message you want to give as short as possible. You can use games, videos, online apps to keep their interest alive.
Listen: Young consumers are eager to express their feelings and thoughts and want to feel like they are partners of the brand. Ask your young customers for feedback and listen to their suggestions.
Follow Youth Trends: Young people have their lifestyles. The music they listen to, the places they spend time in, and the clothing style they wear are all different. You need to understand their lifestyles and observe what they like or consume more. E.g., We would increase brand awareness by being present in events such as concerts, theaters, matches, and festivals, the majority of which are young people.
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