How to Get the Most Out of Your Digital Marketing Endeavors
Originally published: April 10, 2020 03:50:06 PM, updated: May 02, 2020 09:47:12 PM
Tackling digital marketing is something that every webmaster has to deal with. Whether they are running their own website or doing so for a company, the need to set up an online marketing strategy should be obvious. But, crafting a digital marketing strategy is easier said than done. Once you set up your website, you will see just how many things there are to deal with, and how many different angles you can take to boost your online traffic. So, to help you get the most out of your digital marketing endeavors, we are going to go over the main aspects that you need to keep in mind.
Setting up a digital marketing strategy
Before we get into various aspects of online marketing, we first have to point out that online marketing is not a one-and-done deal. In order to get the most out of your digital marketing, you need to look at it as a long-term strategy. Only by doing so will you be able to make cost-effective decisions and develop your online presence so that it brings in the necessary traffic.
Outlining your budget
Depending on the type of website you are running, you will need to carefully plan your digital marketing budget. If you are running a business that mainly focuses on providing local services, you won't have to do much more than setting up a Facebook page. But if your business relies on having substantial online traffic, you will need to invest a decent amount of time and money. Keep in mind that large companies invest up to 50% of their total funding on marketing. So, don't expect that you can develop a decent online marketing strategy without investing in it.
Building up a decent website
Once you have your budget figured out, you can start building up your website. While no two websites are identical, there are certain aspects that all websites need to have. Some of them are:
- Intuitive design.
- Clean programming.
- Having an updated sitemap.
- Proper theme (both for colors and for the used font).
- Well incorporated media.
- A blog with informative posts.
This is why, when it comes to website building, you need to have an experienced web developer helping you out. While there are some tools that can make website building possible for an amateur, there simply no way that you can build and maintain your website properly without professional help. So, try to find a web developer or a web designer to help you. Ideally, you want to find one that has experience in the type of website you plan on running.
We can hardly talk about online marketing endeavors without mentioning SEO (Search Engine Optimization) management. After all, the main way in which people will find the services and/or products that you offer is through search engines like Google. So, in order to handle Google properly, you need to tackle SEO. Once you start tackling it, you will see just how big of a subject is actually is, from planning your keywords to optimizing your content and even planning your lining strategy. It’s not only huge, but it’s also vital – SEO for ecommerce is a downright necessity. All that we advise is that you start handling it as soon as you set up your website. That way, you will have enough time to get a full grasp of it.
Handling social media
The final aspect of online marketing that we are going to mention is social media. A big part of your online marketing campaign will revolve around the proper use of various social media. While SEO can help you bring in fresh customers, social media will help you keep the ones that you already have. And, if you plan to get the most out of your digital marketing endeavors, you will need to make your customers return to your website.
Here is a list of the best digital marketing tools and platforms that you should know in order to get a successful digital marketing campaign for your business.
Ways to get the most out of your digital marketing endeavors
So far, we've only outlined the basics of what digital marketing is about. The more you get into it, the more you will learn which aspects there are. So, for now, we will leave the details of digital marketing strategy behind and focus on how to get the most out of your digital marketing endeavors.
Learn from your competitors
Even if you are one of the most creative persons in the world, there is simply no way that you'll be able to think of everything. So, if you want to save time and energy, try to research what your competitors are doing. The more you can learn from them, the more you can avoid their mistakes. And, if they have any noteworthy ideas, you can try to implement them in your strategy. All in all, keeping track of your competitors is always a cost-effective way to research marketing strategies.
Test before you implement
If you spend any time dealing with digital marketing, you will get a new marketing idea that you might want to implement. This can range from something as simple as using another social media platform to promote your website. Or it can be something quite complicated like taking a different direction in your marketing strategy. Whatever the case, if you want to get the most out of your digital marketing endeavors, you first need to test your ideas. Talk with your web developer and see what they think. Furthermore, try to develop a cheap test version of your idea and see whether your further investments make sense.
Track your performance
Unfortunately, even testing is not always enough to see whether an idea is fruitful, especially if is a part of a larger, complicated digital marketing strategy. So, in order to see whether they are fruitful, you will need to track your performance. For this, we recommend starting with Google Analytics. After that, you can add other tracking tools more suited to your website. But, whatever you do, don't neglect online performance tracking. Only with long term tracking will you know whether your current strategy is working or if you need to reorient it.
Automate Your Customer Journey
We can help you automate your customer journey (using HubSpot, Oracle Eloqua, or Zoho MarketingHub) to generate more leads, convert them to customers, and retain them longer.