Digital Marketing Tools and Platforms

Originally published: August 02, 2019 11:56:47 AM, updated: April 06, 2021 11:10:47 AM

Digital Marketing Tools - Derar Barqawi

If you are a digital marketer and want to promote your company’s services or products successfully, you definitely need to play with some tools. For example, if you intend to create a Facebook’s Lead ad to collect email addresses and sync them directly to MailChimp to customize an email marketing campaign for these emails, then you need to use a tool like Zapier.

A perfect digital marketing planning framework on the web is RACE, and it’s divided into 4 stages as below:

  1. Reach
  2. Act
  3. Convert
  4. Engage

Each stage has its own tools that can work parallel to enhance the staging process, and below are the important tools you need to use in implementing the 4 stages:

Digital Marketing Tools


The tools you need in this stage are:

Website Audience Comparison Tools: Tools below are perfect for digital marketers to get detailed insights about the website visitors and source traffic.

Digital Analytics Tools: Google Analytics is the best tool on the web to get detailed website insights such as audience, acquisition, behavior, and conversions – don’t forget to create your goals.

SEO Keyword Analysis Tools: Keyword analysis is one of the most important activities in the search marketing field, and the tools below are highly recommended to achieve that.

SEO Rank Checking Tools: This is important to check your keyword rankings positions in the search engines such as Google, Bing, etc.

SEO Website Crawling Tools: Typically for website indexing. The tools below should help you know the indexed/not indexed website pages and the crawling errors.

SEO Backlink Analysis Tools: Without knowing your backlink profile is like running over a minefield with a blindfold.

AdWords Paid Search Analysis Tools: To benchmark your AdWords' current performance, paid search and see where you need to improve.

Influencer Outreach and Management Tools: To identify, map, and track the most relevant social media influencers.

Data Management Platforms and Audience Targeting Tools: Helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.


The tools you need in this stage are:

Page Engagement Tools: You can use these tools to improve on-site user interaction, page views, bounce rate, time on site, etc.

Content Management Systems Tools: These tools are used to create and manage digital content.

Blogging Tools: Designed to make you a better blogger. If you are in the SEO field and want to improve your link profile, blogging is the best choice.

Using this guide to create a website or blog can help build a solid foundation to win at organic SEO.

Content Curation and Authoring Tools: If you want to gather information about a particular topic or area of interest, you definitely need to use these tools.

Landing Page Creation and Testing Tools: To win a high conversion rate, these tools can help achieve that.

Digital Asset Management Tools: Perfect for organizing, storing, and retrieving rich media as well as managing your digital rights and permissions.

On-Site Push Notifications Tools: Push notifications to allow your website visitors to opt-in to timely updates and help you re-engage visitors by providing them with customized content effectively.


The tools you need in this stage are:

Personalization for Ecommerce Tools: Ecommerce personalization is the real-time customization of a customer’s buying journey.

Ecommerce Cart Recovery Tools: Tools to recover lost customers after abandoning their carts.

A/B and Multivariate Testing Tools: To help you create an experiment where two or more variants of a web page are shown randomly to your website visitors.

Ecommerce Management Tools: To help you manage the ecommerce website and stay competitive.

Product and Customer Review Tools: That’s what turns your customer touchpoints into trust points.

Call Tracking Tools: To know which ads are working, which agents are performing, and make the most of every call.

Live Chat Tools: To quickly handle customer service – in real-time.


The tools you need in this stage are:

Social Media Publishing Focus Tools: To manage all your social media quickly and in one place.

Social Media Listening Focus Tools: To monitor your social media channels for mentions of your brand, competitors, product, and more.

Social Media Campaigns Tools: If you want your social media marketing to be effective, you will need to invest in these tools.

Online Customer Service Tools: You can use them to empower your customers and foster an environment for future success.

Customer Relationship Management Tools: To manage your company’s interaction with current and potential customers and sales tracking.

Email Marketing Tools: Help you to achieve your email marketing campaign Goals.


Enhancing your digital marketing campaign is a big challenge nowadays. Using the above tools, you will reach, interact, convert and engage your audience effectively and win a high return on investment.

If you have any suggested tools, please contact us via this link.

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